Search Engine Optimization Course Syllabus First SEO-search engine optimization, which aims to increase online traffic and make the products and services more familiar around the world. Many of the most current and up-to-date seo strategies have been made available to corporations in this technologically advanced era. Now many courses offer the most current content curriculum which is.
Table of content
- SEO Training Syllabus
- Introduction to SEO
- Keyword Research
- On Page Optimization Steps
- Off Page Optimization
- Webmaster / Search Console
- Google Algorithms and updates
- Things not to do in SEO
SEO Training Syllabus
- Website Planning and Creation
- Domain Name Registration
- Domain Selection
- Hosting and its types
- Basic knowledge of World Wide Web
- Website wireframe and architecture
- Basics of developing and designing a website
- Usability & user experience of a website
- Why to say yes to responsive website
- Website competitor analysis
- Website navigation and optimization according to the user friendly interface
Introduction to SEO
- What is search engines
- Difference between portal and search engines
- How search engines work
- What is SEO
- SEO techniques (On page and Off page)
- Differences between White, Black and Grey hat SEO’s
- What is the need of SEO
- Things to learn before starting SEO of any website
- What is Ranking
- How Google rank a website
- Learn the basic terms like crawlers, robots and spiders
- How to choose a best search engine
Advertisements
Keyword Research
- Introduction to Keyword research
- How and why to choose right keywords
- Different types of keywords
- How to do Keyword analysis
- Keywords density analysis
- Tools for keyword research
- Competition analysis
- Localized keywords research
On Page Optimization Steps
- Introduction to On page optimization
- What is Title, Description and Keywords tags
- Difference between primary, secondary and tertiary tiles
- Length of titles, meta description and Snippets
- H1 to H6 Tags and their importance
- Using Important keywords in H1, title, meta descriptions and content
- When and where keywords can be placed
- Difference between Internal links and External links
- Anchor Text
- Anchor links optimization
- Headers optimization
- Importance of Alt tags and Image tag
- Image tag optimization
- Content Optimization
- SEO friendly content
- Optimizing SEO content
- Page naming / URL Structure / Permalink
- Website structure & navigation menu optimization
- Filename optimization
- Page speed optimization tool
- Robots.txt
- URL Canonicalization/ 404 Implementation
- Difference between HTTP / HTTPS
- Different types of Sitemaps and their importance
- Google SEO guidelines
- Google analytics and Webmaster integration
- Google sandbox effect
- Keyword Proximity, Authority, Prominence and density
- Iframes/ Frames effect on SEO
- URL renaming/ rewriting
- Duplicate Content / URLs
- HTML Validations using W3c
- Broken link analysis
- Website architecture
- Bread Crumb
- Google webmaster tool
- Creating effective landing pages
- On page Audit
- Yahoo Feed Submission
Off Page Optimization
- Introduction to Off page optimization
- Social Media optimization techniques
- Introduction of link building and its types
- Directory submission
- Blog and article submission
- Forum posting
- Forum signatures and commenting
- Free classifieds
- Classifieds posting
- Press release submission
- Video submission
- Business listing submission
- Guest blog
- Local SEO (Local business listing)
- Detail knowledge of Link building and backlinks
- Social bookmarking
- Photo & Video Sharing
- Infographics sharing
- Document Sharing
- Content Marketing and its importance
- Question and answers
- Web 2.0 submission
- Importance of backlinks / Link building
- A home page promoting tips and techniques
- Strategies to build qualitative and relevant backlinks
- Competitors backlink research and submission
- Tracking the links and PageRank
- Submission to do follow websites
- RSS Feed submissions
Webmaster / Search Console
- Sign up for a webmaster account
- Verifying website under Google Search Console
- Introduction on webmaster
- Effect on ranking through internal linking
- Understanding queries and Average keyword position
- Search Appearance
- Improving website quality and performance by using search console
- Google Index
- Search Traffic
- Google My Business
- Google Crawling
Advertisements
Google Algorithms and updates
- Introductions on Search Engine Algorithms?
- How Algorithms Works?
- Algorithm & Google Panda
- Detail information on Search Engine Penalties
- Procedures for recovering from Search Engine Penalties
- What is Google Panda Algorithm?
- How Google Panda Algorithm affect millions of websites?
- Things to know about Google Penguin
- A brief introduction on Google EMD Update
- How websites can be saved from Google Panda, Penguin and EMD
- How to Recover site from Panda, EMD, and Penguin
Things not to do in SEO
- Black Hat SEO
- Try to avoid Grey Hat SEO
- Exact-match Anchor text
- Keyword Stuffing
- Spam comments
- Duplicate content and cloaking
- Unnatural links
- Domain and Keyword Cloaking
- Intrusive Interstitial Ads
- 3rd party “Paid” links
- Article spinners
- Automated link building
- Doorway Page, bots, spam, Link Baiting
- Link and article directories
- Duplicate Content and Cloaking
- Paid / spam blogging
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